Strategies for Asia Pacific : meeting new challenges
Philippe Lasserre and Hellmut Schütte
| Year of publication: |
2006 ; [rev. and updated] 3. ed.
|
|---|---|
| Authors: | Lasserre, Philippe ; Schütte, Hellmut |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Internationales Marketing | International marketing | Internationale Unternehmenskooperation | International business cooperation | Wettbewerbsstrategie | Competitive strategy | Asiatisch-pazifischer Raum | Asia-Pacific region | Ostasien | East Asia | Asiatisch-Pazifischer Raum | Wirtschaftsentwicklung | Strategisches Management | Industrie | Management | Multinationales Unternehmen | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 332 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 0509 |
| ISBN: | 1-4039-1695-0 ; 978-1-4039-1695-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002811856