Strategies for electronic commerce and the internet
Henry C. Lucas, Jr.
| Year of publication: |
2002
|
|---|---|
| Authors: | Lucas, Henry C. |
| Other Persons: | Lucas, Henry C. (contributor) |
| Publisher: |
Cambridge, Mass. [u.a.] : MIT Press |
| Subject: | Electronic Commerce | E-commerce | Internet | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Theorie | Theory | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 265 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [261] - 262 |
| ISBN: | 0-262-62173-8 ; 0-262-12242-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001747638