Strategies for Implementing Integrated Marketing Communications
| Year of publication: |
1999
|
|---|---|
| Authors: | Aylesworth, Andy |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 4, p. 1-4
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | communications | Marketing strategy | Consumer marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jcm.1999.16.4.1.3 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014849537