Strategies for improving cruise product sales using hybrid "multiple criteria decision making" models
Chui-Hua Liu, Gwo-Hshiung Tzeng and Ming-Huei Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Liu, Chui-hua ; Tzeng, Gwo-hshiung ; Lee, Ming-huei |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 5, p. 542-563
|
| Subject: | Verkaufsförderung | Sales promotion | Kreuzfahrt | Cruise | Reisevermittler | Travel agency | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758785