Strategies for new product diffusion : whom and how to target?
Hai-hua Hu, Jun Lin, Yanjun Qian, Jian Sun
| Year of publication: |
February 2018
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|---|---|
| Authors: | Hu, Hai-hua ; Lin, Jun ; Qian, Yanjun ; Sun, Jian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 83.2018, p. 111-119
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| Subject: | Targeting strategies | New product diffusion | Peer effects | Agent-based modeling and simulation (ABMS) | New product promotion | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Agentenbasierte Modellierung | Agent-based modeling | Simulation | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.10.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011802495