Strategies in E-Business : Positioning and Social Networking in Online Markets

edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez

Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES? -- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites -- Crowdsourcing as a Competitive Advantage for New Business Models -- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa -- Website Effectiveness for Tourism Accommodation Companies -- Gender in the Elderly Internet Users -- Search Engine of Optimization (SEO) and Ethical Leadership Strategies -- Search Engine Ranking: A SEO Strategy -- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies -- How Are New Media Changing the Working Environment? What are the Challenges? -- Improving User Experience: A Methodology Proposal for Web Usability Measurement -- The Importance of Trust in Information Security in Interconnected Organisations.

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Year of publication:	2014
Authors:	Gil-Pechuán, Ignacio
Other Persons:	Palacios-Marqués, Daniel (ed.) ; Peris-Ortiz, Marta (ed.) ; Vendrell, Eduardo (ed.) ; Ferri-Ramirez, Cesar (ed.)
Publisher:	Boston, MA : Springer US
Subject:	Electronic Commerce \| E-commerce \| Soziales Netzwerk \| Social network \| Strategisches Management \| Strategic management \| KMU \| SME \| Unternehmen \| Social Media \| Marketingstrategie
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (VI, 165 p. 19 illus., 16 illus. in color, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES?Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites -- Crowdsourcing as a Competitive Advantage for New Business Models -- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa -- Website Effectiveness for Tourism Accommodation Companies -- Gender in the Elderly Internet Users -- Search Engine of Optimization (SEO) and Ethical Leadership Strategies -- Search Engine Ranking: A SEO Strategy -- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies -- How Are New Media Changing the Working Environment? What are the Challenges? -- Improving User Experience: A Methodology Proposal for Web Usability Measurement -- The Importance of Trust in Information Security in Interconnected Organisations.
ISBN:	978-1-4614-8184-3 ; 978-1-4614-8183-6
Other identifiers:	10.1007/978-1-4614-8184-3 [DOI]
Classification:	Betriebliche Information und Kommunikation ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014016988