Strategies to improve portfolio management of new products : results of the IRI portfolio study
Robert G. Cooper, Meetal Desai, Lee Green, and Elko J. Kleinschmidt
| Year of publication: |
2024
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|---|---|
| Authors: | Cooper, Robert G. ; Desai, Meetal ; Green, Lee ; Kleinschmidt, Elko J. |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 67.2024, 1, p. 55-66
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| Subject: | Expected commercial value | Portfolio management | Productivity index | Strategic buckets | Value-based scorecard | Portfolio-Management | Portfolio selection | Strategisches Management | Strategic management | Balanced Scorecard | Balanced scorecard | Produktmanagement | Product management | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2023.2277992 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514580