Strategizing for digital innovations : value propositions for transcending market boundaries
Year of publication: |
2020
|
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Authors: | Antonopoulou, Katerina ; Begkos, Christos |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 156.2020, p. 1-13
|
Subject: | Digital innovation | Strategizing | Value proposition | Practice | Market boundaries | Mechanisms | Innovationsmanagement | Innovation management | Innovation | Marketingmanagement | Marketing management |
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