Strategizing retailing in the new technology era
| Year of publication: |
2021
|
|---|---|
| Authors: | Grewal, Dhruv ; Gauri, Dinesh Kumar ; Roggeveen, Anne L. ; Sethuraman, Raj |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 1, p. 6-12
|
| Subject: | Merchandise | Strategy | Technology | Einzelhandel | Retail trade | Technischer Fortschritt | Technological change | Strategisches Management | Strategic management |
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