Strategy-E-Business - Placing Trust at the Center of Your Internet Strategy - Consumers make Internet buying decisions on the basis of trust. How much trust your Web site needs to deliver depends on the nature of your products, competitive pressure from new infomediaries and your ability to innovate.
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|Authors:||Urban, Glen L. ; Sultan, Fareena ; Qualls, William J.|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2000, 1, p. 39-48
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DIGITAL BUSINESS - Morph the Web to Build Empathy, Trust and Sales - We've long been able to personalize what information the Internet tells us — But now comes "Web site morphing," and an Internet that personalizes how we like to be told.
Urban, Glen L., (2009)
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