Extent:
xiv, 231 Seiten
Illustrationen
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
Introducing the strategy concept -- Thinking strategically and the 'why' of strategy -- Macro and industry contexts -- Industry contexts - the 'where' of strategy -- The 'how' of strategy: Resources, capabilities and culture -- Protecting resources and capability advantages -- Overcoming inertia to change capabilities -- Organisational learning, ambidexterity and strategic innovation -- Making the value proposition a viable business model -- The 'what' of strategy: viable and valuable strategic alternatives -- Evaluating the 'what' of strategy -- Strategic contexts: when specific circumstances matter.
ISBN: 978-1-032-51029-3 ; 978-1-032-51030-9 ; 978-1-003-40076-9
Other identifiers:
10.4324/978-1-003-40076-9 [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10015191193