Strategy, market orientation and entrepreneurship : proposition and test of rival business performance prediction models
Cid Gonçalves Filho; Mara Regina Veit; Gustavo Quiroga Souki; Plínio Rafael Reis Monteiro and Mário Teixeira Reis Neto
| Year of publication: |
2012
|
|---|---|
| Authors: | Gonçalves Filho, Cid ; Veit, Mara Regina ; Souki, Gustavo Quiroga ; Monteiro, Plínio Rafael Reis ; Reis Neto, Mário Teixeira |
| Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 15.2012, 4, p. 275-291
|
| Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Prognoseverfahren | Forecasting model | Entrepreneurship | Entrepreneurship approach | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009614323