Strategy as Options on the Future - In the face of uncertainty and rapid change, companies must reengineer their strategy processes to create a portfolio of options on the future and integrate planning with opportunism.
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|Authors:||Williamson, Peter J.|
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 40.1999, 3, p. 117-126