STRATEGY - Profiting by Design - We asked a panel of design experts for their thoughts about measuring and validating the value of design, and they came up with a range of opinions -- Ending with a heartfelt call to action.
| Year of publication: |
2006
|
|---|---|
| Authors: | Bedford, Chris ; Daniels, George ; Desbarats, Gus ; Hertenstein, Julie ; Phillips, Peter ; Platt, Marjorie ; Wallce, Rob |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 2, p. 54-59
|