Strategy workshops deliver for TNT : Blue‐sky thinking on Malham Moor

Purpose – The purpose of this paper is to describe strategy workshops organized for delivery company TNT Express Services by the Centre for Management Creativity at High Trenhouse Management Centre, Malham Moor, UK. Design/methodology/approach – Details the reasons for the workshops, the form they took and the benefits they brought for both the company and individual employees. Findings – Reveals that output from the workshops has contributed to shaping the future strategy of the organization. Practical implications – Highlights the benefits, for groups of people who wish to engage in strategic thinking, of getting well away from the distractions of day‐to‐day working life. Originality/value – Reveals how organizations can clarify their vision and values and build strategies for achieving their goals.