Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Yong J. Wang, Peter LaPlaca, Ying Zhu, Andy Wei Hao, Chiquan Guo, Yongchuan Bao
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Wang, Yong Jian ; LaPlaca, Peter J. ; Zhu, Ying ; Hao, Andy Wei ; Guo, Chiquan ; Bao, Yongchuan |
| Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 42.2016/2017, 3, p. 31-40
|
| Subject: | Case study | interfunctional coordination | interfunctional streamlining | market orientation | small and medium-suzed enterprise | KMU | SME | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0306307016687985 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708503