Strengthening customer relationships : what factors influence customers to migrate to contracts?
Yolanda Polo and F. Javier Sese
| Year of publication: |
2013
|
|---|---|
| Authors: | Polo-Redondo, Yolanda ; Sesé, F. Javier |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 2, p. 138-154
|
| Subject: | relationship marketing | migration to contractual relationships | forward-looking focus | random effects model | services industries | mobile communications | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Mobilkommunikation | Mobile communications | Vertrag | Contract | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774892