Strike while the iron is hot : temperature affects consumers' appetite for risk
Josh Lundberg, Adam Craig, John Peloza
| Year of publication: |
2023
|
|---|---|
| Authors: | Lundberg, Josh ; Craig, Adam ; Peloza, John |
| Subject: | atmospherics | behavioral activation | Nielsen data | risk | sensory marketing | temperature | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Wetter | Weather | Klimawandel | Climate change | Arbeitskampf | Industrial action | Risikomanagement | Risk management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21905 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432524