Stripping customers' feedback on hotels through data mining : the case of Las Vegas Strip
Year of publication: |
July 2017
|
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Authors: | Moro, Sérgio ; Rita, Paulo ; Coelho, Joana |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 23.2017, p. 41-52
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Subject: | Customer feedback | Customer reviews | Online reviews | Knowledge extraction | Data mining | Modeling | Sensitivity analysis | Las Vegas | Data Mining | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization |
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