Structural bonding in customer supplier relationship : the case of prosumer versus consumer
Friedhelm W. Bliemel ; Andreas Eggert. Universität Kaiserslautern, Lehrstuhl für Marketing
| Year of publication: |
1997
|
|---|---|
| Authors: | Bliemel, Friedhelm ; Eggert, Andreas |
| Publisher: |
Kaiserslautern : Univ., Lehrstuhl für Marketing |
| Subject: | Firmenkunde | Kundenmanagement | Beziehungsmanagement | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 15 Bl. : graph. Darst. |
|---|---|
| Series: | Kaiserslauterer Schriftenreihe Marketing. - Kaiserslautern, ISSN 1435-8204. - Vol. H. 97,1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004028617