Structural equation modeling in marketing : some practical reminders
Year of publication: |
2008
|
---|---|
Authors: | Chin, Wynne W. ; Peterson, Robert A. ; Brown, Steven P. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 4, p. 287-298
|
Subject: | Marketing | Strukturgleichungsmodell | Structural equation model | Statistische Methode | Statistical method |
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