Structural equation modelling in marketing and business research : critical issues and practical recommentations
Year of publication: |
2013
|
---|---|
Authors: | Martínez-López, Francisco J. ; Gázquez-Abad, Juan C. ; Sousa, Carlos M. P. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 1/2, p. 115-152
|
Subject: | Marketingtheorie | Marketing theory | Betriebswirtschaftslehre | Business economics | Strukturgleichungsmodell | Structural equation model | Bibliometrie | Bibliometrics | 1995 - 2007 |
-
Ganesh, Gopala K., (1990)
-
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus, (2000)
-
Strukturgleichungsmodelle in der betriebswirtschaftlichen Forschung
Hildebrandt, Lutz, (2005)
- More ...
-
Sousa, Carlos M. P., (2014)
-
Lengler, Jorge F. B., (2016)
-
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J., (2016)
- More ...