Structural relationships between perceived risk and consumers unwillingness to buy home appliances online with moderation of online consumer reviews
Year of publication: |
2014
|
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Authors: | Ibrahim, Syarafina ; Mohd Suki, Norazah ; Harun, Amran |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 19.2014, 1, p. 73-92
|
Subject: | Consumer behaviour | perceived risk | online shopping | Structural Equation Modelling | Konsumentenverhalten | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Risiko | Risk |
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