Structures of brand and anti-brand meaning : a semiotic spuare analysis of reflexive consumption
Per Ostergaard; Judy Hermansen; James Fitchett
| Year of publication: |
2015
|
|---|---|
| Authors: | Ostergaard, Per ; Hermansen, Judy ; Fitchett, James |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 1, p. 60-77
|
| Subject: | Anti-branding | semiotic | consumer culture | consumer resistance | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Semiotik | Semiotics | Markenartikel | Brand | Konsumentenboykott | Consumer boycott |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288603