Structuring experimentation : Implementing Growth Hacking in new ventures
Silvia Sanasi
| Year of publication: |
2025
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|---|---|
| Authors: | Sanasi, Silvia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 188.2025, Art.-No. 115084, p. 1-13
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| Subject: | Entrepreneurship | Experimentation | Growth Hacking | New ventures | Organizational structure | Scaling | Unternehmensgründung | Business start-up | Organisationsstruktur | Unternehmenswachstum | Firm growth | Entrepreneurship approach | Experiment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159442