Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Mujde Yuksel, Andrew N. Smith, Robert S. Smith, Pelin Bicen, Elizabeth J. Wilson, and Jay Weiner
| Year of publication: |
2021
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|---|---|
| Authors: | Yuksel, Mujde ; Smith, Andrew N. ; Smith, Robert S. ; Bicen, Pelin ; Wilson, Elizabeth J. ; Weiner, Jay |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 3, p. 354-370
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| Subject: | client-sponsored projects | course content | engagement | experiential learning | interest | marketing education issues | marketing research | mixed methods | relevance | Marktforschung | Market research | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Marketing | Lehrplan | Curriculum | Projektmanagement | Project management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475321996797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662598