Study Conducted to Assess the Opportunity of Banks in Financing in Horticulture Sub-Sector in Ethiopia

This assessment is aimed at conducting the opportunity for Banks working in horticulture i.e. fruits, vegetables and flowers sub sector in Ethiopia. The export sales trend of horticulture has shown a colossal fluctuation from the year 2010 to 2018/2019. However, the variation was shown alarming increase had shown significant to the total export sales gain of the country for the sector where it became cover about 10% whole export commodity 009/10 to 2018/19. Found that horticulture export commodity of Ethiopia plays a highly significant in foreign exchange gains earning and competency in the international arena. From the assessment data, we have seen that Ethiopia is the second largest supplier and exporter of horticulture produce in Africa next to Kenya, due to foreign exchange earnings, high supply and demand for horticulture the country has enormous potential, the horticulture sector is currently the fifth foreign revenue earner to the Ethiopian economy and it is one of the commodities a boost the export sector of the country, so it is better for banking working in horticulture and the sector key players. In general, over the past few years, horticulture has made remarkable progress in terms of expansion in area and production under different crops, increase in productivity, crop diversification, technological interventions for production and post-harvest and forward linkages through value addition and marketing. Despite several challenges and opportunities namely tumultuous weather, seasonal cyclones, occasional drought, demographic pressure, industrialization, urbanization and unprecedented use of insecticide & pesticides and compulsion formigration of rural masses to urban areas, especially for their livelihood