The Study of Impact of Electronic Commerce Activities on Enhancing Customer Equity and Purchase Intention (Case Study: Customer Product Group of Shahrekord Iran Khodro)
Year of publication: |
2014
|
---|---|
Authors: | Ghorbani, Hassan ; Ansari, Azarnoosh ; Nafar, Maryam |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 1, p. 644-657
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | E-commerce | Earned Value | Relationship Value | Brand Equity | Purchase Intention and Customer Value |
-
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene, (2020)
-
Fuentes-Blasco, Maria, (2017)
-
Bozman, Carl S., (2014)
- More ...
-
Studying Impact of price Satisfaction on Loyalty: a Case Study in Electric Generating Plant Snowa
Hortamani, Amir, (2013)
-
Ranking the key factors affecting customer loyalty on mobile payment systems
Sanayei, Ali, (2011)
-
Golalizadeh, Fatemeh, (2023)
- More ...