A study of innovations and creativities as a competitive advantages strategy in the context of i-Sustainability plus theory via an African cultural approach
Year of publication: |
2024
|
---|---|
Authors: | Mohammadian, Hamid Doost ; Langari, Zeinab Ghasabzadeh |
Published in: |
Competitive advantage, strategy and innovation in Africa : issues and applications. - New York, NY : Routledge, ISBN 978-1-003-30640-5. - 2024, p. 30-52
|
Subject: | Kreativität | Creativity | Innovation | Wettbewerbsvorteil | Competitive advantage | Afrika | Africa | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management |
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