Study of product repositioning for the Marsala Vergine DOC wine
Stefania Chironi, Simona Bacarella, Luca Altamore, Pietro Columba and Marzia Ingrassia
| Year of publication: |
2017
|
|---|---|
| Authors: | Chironi, Stefania ; Bacarella, Simona ; Altamore, Luca ; Columba, Pietro ; Ingrassia, Marzia |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 32.2017, 1/2, p. 118-138
|
| Subject: | fortified wines | Sicilian wines | quality wines | wine market | competitors | consumer | international trade marketing | SWOT analysis | focus group | consumer preferences | positioning | Wein | Wine | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Markt | Market | SWOT-Analyse | Weinmarkt | Wine market | Weinhandel | Wine trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804283