Studying customers' resource integration by service employees in interactional value co-creation
Loïc Plé (Department of Management, IÉSEG School of Management, Lille, France)
| Year of publication: |
2016
|
|---|---|
| Authors: | Plé, Loïc |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 153-164
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| Subject: | Service-Dominant logic | Resources | Customer participation | Co-creation | Co-destruction | Resource integration | Context | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-02-2015-0065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486995