Studying product diffusion based on market coverage
Adarsh Anand, Mohini Agarwal, Gunjan Bansal, A. H. S. Garmabaki
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Anand, Adarsh ; Agarwal, Mohini ; Bansal, Gunjan ; Garmabaki, A. H. S. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 4, p. 135-146
|
| Subject: | innovation diffusion process | market coverage (MC) | market segmentation | weighted criteria-based approach | Innovationsdiffusion | Innovation diffusion | Marktsegmentierung | Market segmentation | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-016-0005-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011662882