Studying the association of online brand importance with museum visitors : an application of the semantic brand score
Andrea Fronzetti Colladon, Francesca Grippa, Rosy Innarella
| Year of publication: |
2020
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|---|---|
| Authors: | Colladon, Andrea Fronzetti ; Grippa, Francesca ; Innarella, Rosy |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 33.2020, p. 1-9
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| Subject: | Big data | Brand importance | Museum marketing | Semantic brand score | Social media | Social Web | Social web | Museum | Markenführung | Brand management | Markenartikel | Brand | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Semantisches Web | Semantic web | Markenimage | Brand image | Big Data | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2019.100588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012170400