Stylistic properties and regulatory fit : examining the role of self-regulatory focus in the effectiveness of an actor's vs. observer's visual perspective
Jing Zhang; Xiaojing Yang
| Year of publication: |
2015
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|---|---|
| Authors: | Zhang, Jing ; Yang, Xiaojing |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 3, p. 449-458
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| Subject: | Regulatory fit | Promotion-focused regulation | Prevention-focused regulation | Visual perspective | Stylistic properties | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344193