Suboptimal segmentation: Assessing the use of demographics in financial services advertising
| Year of publication: |
2012
|
|---|---|
| Authors: | Piercy, Niall ; Campbell, Colin ; Heinrich, Daniel |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 14435214. - Vol. 16.2012, 3, p. 173-183
|