Substitution of letter mail for different sender-receiver segments
Heikki Nikali
| Year of publication: |
2008
|
|---|---|
| Authors: | Nikali, Heikki |
| Published in: |
Competition and regulation in the postal and delivery sector. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84720-507-0. - 2008, p. 89-106
|
| Subject: | Marktsegmentierung | Market segmentation | Postsektor | Postal sector | Marktforschung | Market research | Zielgruppe | Target group | Direktmarketing | Direct marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003651998