Succeeding in the Communiputer Age: Technology and the Marketing Mix
Year of publication: |
1996
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Authors: | Courtney, John A. ; Doren, Doris C.Van |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 25.1996, 1, p. 1-10
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