Success factors driving consumer reuse intention of mobile shopping application channel

Timmy H. Tseng, Crystal T. Lee, Hsiao-Ting Huang and Wei Hao Yang

Year of publication:	2022
Authors:	Tseng, Timmy H. ; Lee, Crystal T. ; Huang, Hsiao-Ting ; Yang, Wei Hao
Subject:	E-commerce systems success model \| Mobile retailing \| Mobile shopping apps \| Parasocial interaction \| Perceived value \| Sales promotion benefits \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Erfolgsfaktor \| Success factor \| Mobile Business \| Mobile business \| Electronic Commerce \| E-commerce \| Verkaufsförderung \| Sales promotion \| Mobile Anwendung \| Mobile application \| Mobilkommunikation \| Mobile communications \| Vertriebsweg \| Distribution channel \| Einzelhandel \| Retail trade \| Innovationsakzeptanz \| Innovation adoption \| Kundenzufriedenheit \| Customer satisfaction

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IJRDM-08-2020-0309 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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