Success factors of virtual communities from the perspective of membersand operators: An empirical study

Virtual communities have been the focus of research forsome time. However, while many studies providerecommendations on how to build, extend and managevirtual communities, few verify the success factors theyconsider essential for virtual communities. Conclusionsmade regarding basic preferences and distinct prioritiesof different stakeholders in virtual communities have notbeen empirically substantiated. This study uses an onlinesurvey of members and operators of virtual communitiesto evaluate success factors discussed in the literature.[...]

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Year of publication:	2003
Authors:	Leimeister, Jan Marco ; Sidiras, Pascal ; Krcmar, Helmut
Institutions:	Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
Subject:	Erfolgsfaktor \| Virtuell freie Gruppe \| Empirie \| empiricism \| Hypothese \| Online-Befragung \| online survey

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1. Introduction
2. Definitions and Reference Framework
2.1 Virtual Communities
2.2 Dimensions to categorise virtualcommunities
2.3 Success Factors
2.4 Success factors of virtual communities
3. Research Method
4. Analysis of the Empirical Results
4.1 Generic statements of the respondents
4.2 Analysis of the success factors from theperspective of female and male members ofvirtual communities
4.3 Analysis of the success factors fromthe perspective of operators of virtualcommunities and comparison betweenstatements made by operators of commercialand non-commercial virtualcommunities
4.4 Comparison between the Operators andthe Members of Virtual Communities
5. Conclusion and outlook for futureresearch
7. References

Persistent link: https://www.econbiz.de/10005867902