Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay
Nitin Walia and Fatemeh "Mariam" Zahedi
| Year of publication: |
2013
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|---|---|
| Authors: | Walia, Nitin ; Zahedi, Fatemeh Mariam |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 60.2013, 4, p. 763-776
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| Subject: | Competitive heterogeneity theory (CHT) | eBaymotor | marketing mix model | moderated-mediation | online auctions | online marketplaces | seller types | selling strategies | trust | website design | Electronic Commerce | E-commerce | Website | Internet-Auktion | Online auction | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Vertrauen | Confidence | Auktion | Auction | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Auktionstheorie | Auction theory | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208940