Successful customer relationship management programs and technologies : issues and trends
Year of publication: |
2012
|
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Other Persons: | Eid, Riyad (contributor) |
Institutions: | IGI Global (contributor) |
Publisher: |
Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |
Subject: | Beziehungsmarketing | Relationship marketing | Innovation | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Welt | World |
Description of contents: |
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
|
Extent: | Online-Ressource(electronic texts (285 p.)) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print. |
ISBN: | 978-1-4666-0289-2 ; 978-1-4666-0288-5 ; 1-4666-0288-0 ; 978-1-4666-0290-8 ; 1-4666-0288-0 ; 978-1-4666-0288-5 |
Other identifiers: | 10.4018/978-1-4666-0288-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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