Successful entry strategies on the deregulated US domestic market - The case of Southwest Airlines

Southwest Airlines has grown into the fourth largest airline in the USA and the entire world. With its innovative low-cost lowfare no-frills business formula it has indeed revolutionized air travel.

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Year of publication:	2002-05-01
Authors:	Knorr, Andreas ; Arndt, Andreas
Published in:	Universität Bremen - Institut für Weltwirtschaft und Internationales Management Materialien des Wissenschaftsschwerpunkts "Globalisierung der Weltwirtschaft" ; 22 (2002)
Publisher:	Universität <Bremen>
Subject:	Luftverkehrsgesellschaft \| Airport authority \| Billigflieger \| Low-Cost Airline \| Southwest Airlines

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- Introduction - SWA: A Company Profile- Southwest's Strategies to Overcome Entry - Conclusions

Persistent link: https://www.econbiz.de/10005850509