Successful industrial service pricing
Year of publication: |
2009
|
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Authors: | Indounas, Kostis |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 2, p. 86-97
|
Subject: | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Dienstleistung | Services |
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