Successful new product pricing practices : a contingency approach
Paul Ingenbleek, Marion Debruyne, Ruud T. Frambach and Theo M. M. Verhallen
| Year of publication: |
2009
|
|---|---|
| Authors: | Ingenbleek, Paulus Theodorus Maria ; Debruyne, Marion ; Frambach, Rudolf T. ; Verhallen, Theo W. |
| Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 370-386
|
| Subject: | Innovation | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836587