Suchmaschinen-Marketing in Direktbanken : Grundlagen, Erfolgsfaktoren und Status quo
Katharina Berger; Anja Peters; Katharina Seitz
| Year of publication: |
2010
|
|---|---|
| Authors: | Berger, Katharina ; Peters, Anja ; Seitz, Katharina |
| Publisher: |
Regensburg : ibi research an der Univ. Regensburg |
| Subject: | Online-Marketing | Internet marketing | Bankmarketing | Bank marketing | Website | Bewertung | Evaluation | Direktbank | Direct bank | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 91 S. graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-940416-29-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010221480