Sunk cost effect, self-control, and contract design
Xing Zhang, Ganesh Iyer, Xiaoyan Xu, and Juin Kuan Chong
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Xing ; Iyer, Ganesh ; Xu, Xiaoyan ; Chong, Juin-kuan |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 5, p. 975-992
|
| Subject: | sunk cost effect | present bias | contract design | two-part tariff | refund policy | Sunk Costs | Sunk costs | Vertragstheorie | Contract theory | Vertrag | Contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231196824 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168565