Super Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.
| Year of publication: |
2009-07-30
|
|---|---|
| Authors: | Rozumalski, Dan |
| Other Persons: | Yelkur, Rama (contributor) |
| Subject: | Super Bowl | Economic aspects | Stocks | Prices | Social aspects | Television advertising | United States | Evaluation | Longitudinal studies | Advertising in popular culture | Posters |
| Type of publication: | Other |
|---|---|
| Language: | English |
| Notes: | USGZE AS589 |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009460843