Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
Year of publication: |
2004
|
---|---|
Authors: | YELKUR, RAMA ; TOMKOVICK, CHUCK ; TRACZYK, PATTY |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 44.2004, 01, p. 143-159
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Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
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