Superfoods, super healthy : myth or reality? : examining consumers' repurchase and WOM intention regarding superfoods : a theory of consumption values perspective
Hongfei Liu, Yue Meng-Lewis, Fahad Ibrahim, Xia Zhu
| Year of publication: |
2021
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|---|---|
| Authors: | Liu, Hongfei ; Meng-Lewis, Yue ; Ibrahim, Fahad ; Zhu, Xia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 69-88
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| Subject: | Food consumption | Perceived costs | Relative advantage | Structural equation modeling | Value perceptions | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Strukturgleichungsmodell | Structural equation model | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.08.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665694