Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Rohit Aggarwal, Vishal Midha, Nicholas Sullivan
| Year of publication: |
2021
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|---|---|
| Authors: | Aggarwal, Rohit ; Midha, Vishal ; Sullivan, Nicholas |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 3, p. 1411-1432
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| Subject: | Online trust | social networks | recommendations | superlatives | negative messaging | Vertrauen | Confidence | Social Web | Social web | Personalisierung | Personalization | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2021/15205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631433